Turtyle is a dynamic clothing brand that creates stylish, personality-driven apparel for millennials. Each piece is designed to capture their unique interests and energy, celebrating individuality through fashion. Our brief from the client was to design a logo that reflects this vibrant spirit and the brand’s focus on self-expression.
The Solution
To capture Turtyle’s vibrant personality and millennial-focused spirit, we followed a meticulous design process aimed at creating a logo that is both visually striking and deeply reflective of the brand’s identity. We began by studying Turtyle’s core values, target audience and style essence to ensure every design choice resonated with its youthful, expressive image. Multiple concepts were explored, each balancing bold aesthetics with clear, meaningful symbolism. The final logo not only stands out in a crowded fashion market but also communicates Turtyle’s energy, individuality and modern appeal at a glance. Its design is crafted to connect instantly with the brand’s audience, leave a memorable impression and remain versatile across all platforms from clothing labels to digital touchpoints.
